SEO stands for “search engine
optimization.” It is the process of getting traffic from the “free,” “organic,”
“editorial” or “natural” listings on search engines. All major search engines
such as Google, Yahoo
and Bing
have such results, where web pages and other content such as videos or local
listings are shown and ranked based on what the search engine considers most
relevant to users. Payment isn’t involved, as it is with paid search ads.
Search engine optimization
(SEO) is the process of affecting the visibility of a website or a web
page in a search engine's
"natural" or un-paid ("organic") search results. In general,
the earlier (or higher ranked on the search results page), and more frequently
a site appears in the search results list, the more visitors it will receive
from the search engine's users. SEO may target different kinds of search,
including image search, local search,
video search, academic
search, news search and industry-specific vertical search engines.
As an Internet marketing
strategy, SEO considers how search engines work, what people search for, the
actual search terms or keywords typed into search engines and which search
engines are preferred by their targeted audience. Optimizing a website may
involve editing its content, HTML and associated coding
to both increase its relevance to specific keywords and to remove barriers to
the indexing activities of search engines. Promoting a site to increase the
number of back links, or inbound links, is another SEO tactic. So if you
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